Standard Operating Procedures

The foundational knowledge and strategic framework for managing local SEO on behalf of a home inspector. The VA handles managing all local SEO activities as outlined in the full SOP-HI-MKT series, mon…

How you assess the competitive environment in your inspector's market before and during any local SEO campaign. The VA handles running the full competitive audit in Week 1 using the protocol below, re…

How you identify, organize, and maintain the keyword list that drives all SEO decisions for your inspector client. The VA handles building and maintaining the keyword master list, researching new keyw…

The setup, verification, and access configuration of a Google Business Profile (GBP) for a home inspector. The VA handles checking whether a GBP already exists before creating a new one, configuring t…

How to fully optimize every field of a home inspector's Google Business Profile. The VA handles completing all GBP field optimization according to the standards in this SOP, writing the business descr…

The ongoing content management of a home inspector's Google Business Profile — specifically Google Posts, photos, and the Q&A section. The VA handles writing and publishing Google Posts on the weekly …

The complete review system for a home inspector's Google Business Profile — how reviews are requested, when, through what channels, how to respond to them, and what Google's policies prohibit. The VA …

The on-page SEO standards applied to every page on a home inspector's website. The VA handles auditing existing website pages against the standards in this SOP, writing title tags, meta descriptions, …

The creation of two types of website pages that consistently separate home inspector websites that rank from those that don't: service pages (dedicated pages for each major service offered) and locati…

The technical health monitoring of a home inspector's website — the behind-the-scenes elements that affect how well Google can find, read, and index pages. The VA handles running the initial technical…

The content marketing and blog strategy for a home inspector's website. The VA handles identifying blog topics from the keyword list (SOP-HI-MKT-03), writing blog post drafts using the structure in th…

The audit, correction, and ongoing management of a home inspector's NAP data — Name, Address, Phone number — across the web. The VA handles auditing existing citations for NAP accuracy, claiming and u…

The link-building strategy for a home inspector's local SEO engagement. The VA handles claiming and completing the inspector's profiles on industry association directories (InterNACHI, ASHI), identify…

The monthly SEO maintenance cycle and client reporting for a home inspector's local SEO engagement. The VA handles pulling all metrics from Google Business Profile Insights and Google Search Console, …